Project ADAM began in 1999 after the death of Adam Lemel, a 17-year-old Whitefish Bay, WI, high school student who collapsed and died while playing basketball. Adam suffered a sudden cardiac arrest (SCA), in which ventricular fibrillation occurred, a condition in which the ventricles cannot pump blood into the body. Defibrillation, or an AED, could have saved his life.
Adam's parents Patty and Joe, collaborated with Children's Wisconsin to create this program in Adam's memory.